Your customer database goals are to:
- Turn current customers into better customers and
- Find as many new customers as possible who match the profile of your best customers while
- Being as cost-effective as possible mailing to your customer database.
The TDS Customer Locator Mapping System makes your customer database work harder for you.
TDS sorts your customer file and then provides valuable trade area information:
- Customers are geocoded and mapped to show where they live. Now you can identify and target customer-cluster neighborhoods.
- TDS overlays Census Block demographics on these customer-cluster neighborhoods. Now you can better identify these neighborhoods as you search to target the neighbors of your current customers.
- TDS also matches U.S. Postal carrier routes for these customer-cluster neighborhoods. Now you can target these neighborhoods for cost-effective resident mailings that quickly increase your customer database.
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